meta.description-missingThe page has no meta description
Why it matters
The meta description is your pitch under the blue link in a search result, and what most networks show under the title when the page is shared and has no og:description. Without one, the snippet is whatever sentence the search engine lifts from the page: often a cookie notice or a menu. It doesn't affect ranking; it affects whether anyone clicks.
Source: Control your snippets in search results: Google "may use" the meta description when it describes the page better than the page's own text.
How to fix it
Add one inside <head>: a sentence or two on what the visitor gets from this page, written for a person deciding whether to click.
<meta name="description" content="Hand-made wedding cakes in Leeds, delivered and set up on the day. Tastings every Saturday: book yours." />Write a different one for each page; the same description everywhere is little better than none.