The title doesn't say what the page is about

Why it matters

meta.title-length can count the characters in a title. It cannot tell you that "Home | Products | Services | Acme Ltd" says nothing about the page, or that "Untitled Document" survived a launch. That takes reading the page and the title together and asking whether one describes the other, which is what a model is for.

This is an opinion, and it is labelled as one everywhere it appears. It can never be worse than a warning, whatever it says, and it never counts as an error against your score. If you disagree with it, you are probably right: switch the rule off for the site (Rule overrides) and it will stop.

We ask about the page's own words, not about keywords. A title written for a search engine rather than a person is the thing this is most likely to flag.

How to fix it

The suggestion beside the finding is the model's rewrite; it is a starting point, not an instruction. A title that works usually names the thing and then the site:

<title>Wedding cakes in Leeds · Flour &amp; Co</title>

Put the page first and the brand last: the left-hand end is what survives being cut short in a result.

Examples

These are the rule's own test pages, and what it says about each. They are run on every change to the rule book.

<title>Home | Products | Services | Acme Ltd</title>

aiReview: {"model":"Claude","title":{"ok":false,"comment":"The title lists the site’s menu rather than saying this page is about wedding cakes","suggestion":"Wedding cakes in Leeds · Flour & Co"}}

WarningThe title lists the site’s menu rather than saying this page is about wedding cakes (Claude's opinion, not a rule.)

fail-vague

<title>Wedding cakes in Leeds &middot; Flour &amp; Co</title>

aiReview: {"model":"Claude","title":{"ok":true,"comment":"It names the thing and the place"}}

PassedThe title says what the page is about: Claude agrees.

pass-says-what-it-is